Rich Snippets and Structured Data – Schema Markup
Rich Snippets (microdata, microformats, RDFa, and Data Highlighter)
Structured data is used by Google (Search engine) to better understand the content on your website, And used to display rich snippets in search results.
Snippets – Snippets is basically a collection of the few lines of text that visible under every search result. In other words snippets are giving a direct idea to users about content or information of the page and why it’s relevant to their query.
Once Google understands the content of your web-pages, Google start to create rich snippets. Rich snippets is a detailed information about web-page that intended to help users with desired queries. For example, the snippet for a restaurant will be showing the average review and price range, total preparation time, a photo, and the recipe’s review rating and more. These rich snippets help users to find-out that your site is relevant to their search, and may result in more clicks to your pages.
Three steps to rich snippets:
1. Pick a markup format.
Google take information about content of your web-page by microdata, but any of the three formats below are acceptable. For understanding or adding these formates, you don’t need any prior knowledge, just a basic knowledge of HTM is sufficient. Structured Data Markup Helper can show you how to add microdata to your site.
- Microdata (recommended)
2. Mark up your content.
Google supports rich snippets for these content types:
- Reviews People
- Businesses and organizations
Search Result with Schema Markup and without schema markup :-
Google also identify markup for video content and uses it to improve our search results.
Want author information to appear in search results? Here’s how to do it.
3. Test your markup.
After adding structured date, you need to make sure that Google can read and extract your marked-up data by use of the structured data testing tool.
Once you’ve done with added and tested your rich snippets markup, Google will find-out structured data during the time of next crawling of your web-page. Some points to be noted:
- It may take some time for rich snippets to appear in search results or Google Place Pages.
- If rich snippets aren’t appearing for your site, try to fin-out the possible causes why.
- Rich snippets won’t affect your webpage’s ranking in search results.
- Google doesn’t give any type of guarantee to use your markup.
Instead of adding HTML markup to all of your pages, focus on use of Data Highlighter. Data Highlighter is a tool, instructs Google about the content of your pages. In other words we can say that the Data Highlighter is a webmaster tool for instructing Google about the pattern of structured data on your website or web-page. You can easily tag the data fields on your website with the help of Data Highlighter. Then Google can present your data more attractively in search results and in other products such as the Google Knowledge Graph.
See below video to complete understand the benefits of Rich Snippets or Microdata or Schema Markup :-
Which method is right for you?
Benefits of Using HTML markup
- You want complete control over how ( search engine ) Google understands the events, recipes, videos or other types of data on your site.
- You can add HTML markup usually to all data items.
- Your website’s structure changes repeatedly.
- Other search engines are able to understand the content of your website.
Use Data Highlighter if -
- Your website is having data about events.
- You’re seeking for structured data and rich snippets for your website, but you are not yet able to accomplish resources to updating HTML markup.
- You select to point and click on web pages instead of writing HTML markup.
- You are not able to change the HTML markup on a website,or you are not able to always mark up data items.
To use Data Highlighter, see About Data Highlighter.
Note:- Data Highlighter doesn’t teach Google about the pages that already contain HTML markup specifying the data structure.